Professional Qualification in Business English | Valued Plan
- Description
- Curriculum
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About this Course
Do you use English at work or would it help in your future career/ These days a high level of English proficiency will give you the edge when it comes to getting that job or the promotion that you have been working towards? The Business English Course is tailored to our students’ diverse needs and industry preferences. Materials explore current trends in the workplace in relation to best practice. In this course, you will gain the skills needed to read and write in a professional context as well as learning the etiquettes for business meetings, negotiations and daily office conversation at work
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
Applied Learning Project
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
- A project status report
- A copy of the marketing campaign
- Basic budget analysis for the project
- A short presentation for upper management with details on the project’s status
This course will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.
Duration and delivery
The qualification is designed to be delivered over one academic year for full-time study but it is also flexible in its delivery in order to accommodate part-time and distance learning.
The qualification is delivered face-to-face, through lectures, tutorials, seminars, distance, online by approved centres only.
Assessment and verification
All units within this qualification are internally assessed by the centre and externally verified by us. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.
To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. The judgement that the learners have successfully fulfilled the assessment criteria is made by the Assessor.
The Assessor should provide an audit trail showing how the judgement of the learners’ overall achievement has been arrived at.
