Professional Qualification in Marketing – Level 4 | Valued Plan
Description
Successful sales and marketing strategies have the potential to take any business at any level to extraordinary new heights. Our course provides the perfect introduction to one of the most critically important and increasingly powerful elements of beginning, managing and maintaining the contemporary business. Course content covers the definitions of and differences between marketing and sales, development and implementation of a professional marketing plan, careful market analysis and how understanding an audience makes all the difference when it comes to driving success.
Entry Requirements
There are no formal entry requirements. Our sales and marketing course is open to all – from school leavers to graduates and employees who want to increase their knowledge and skills in sales and marketing. However, it may be of particular interest to:
Candidates who are currently working in same industry
- University Students
- Independent Learners
Mandatory Units
- MARKETS AND MARKETING
- THE MARKETING PROCESS: STRATEGY AND PLANNING
- CUSTOMER FOCUS & THE MARKETING ENVIRONMENT
- BUYING BEHAVIOUR & MARKET SEGMENTATION AND POSITIONING
- PRODUCT & PLACE
- PRICING & PROMOTION
- SERVICES MARKETING
- PRACTICAL QUESTION
Duration and Delivery
- Total time duration to complete the course will be 3 months
- Exam can be taken any time of the year
- Our Online course materials are sufficient to ensure exam success.
- Our online practice question papers are important to access your own progress and preparation.
Career Progression
Current Role
Sales development representative
Account Executive
People with strong interpersonal skills thrive as Account Executives. The brand-new set of responsibilities will be: running demos or giving presentations; identifying, surfacing, and addressing potential buying obstacles; crafting personalized value propositions; getting the commitment to purchase; and negotiating the actual terms.
Account Manager
Account managers enter the picture once the initial purchase is complete. Unlike a salesperson, whose accounts are constantly changing, an account manager’s portfolio is relatively stable.
Regional Sales and Marketing Manger
You will be involved in the recruiting and hiring of employees. And, depending on your organization’s hierarchy, you might need to represent your team in executive and company-wide meetings.
Unit Aims
This course provides those in sales management roles with the skills and approaches needed to motivate and develop a sales team. Also the course will provide opportunities for the practical implementation of the concepts covered and the development of problem.
