professional Qualification in Retail Marketing

Course Objectives

The overall aim of the program is to provide students with a high level of knowledge and understanding of the concepts and processes involved in retailing and to equip the learners with the necessary practical, research and analytical skills necessary for a professional career.

The Objectives of the CRMP are:

1. To develop knowledge of contemporary retail management issues at the strategic level.
2. To describe and analyze the way retailing works, specifically the key activities and relationships.
3. To provide an academic interpretation of the retail process by applying theory and research.
4. To develop knowledge of contemporary retail management issues at the store level.
5. To describe and analyze the role of Artificial Intelligence on the way retailing works, specifically the key activities and relationships.
6. Adapt to different types of customers.
7. The importance of Complete Solution and role of Add value to relationships with customers.
8. Offer tactics to respond to sales objections.
9. Describe the ways to deliver effective presentations & cross-selling techniques vs. Up-selling
10. To provide an academic interpretation of the retail process, by applying theory and research.
11. Transform your sales and grow the bottom line.

Entry requirements

For entry onto Retail Management qualification, learners must possess:

• Relevant NQF/QCF/RQF Level 3 Award/Qualification or high school qualification
• Mature learners (over 21) with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
• The learner must be 18 years or older at the beginning of the course
• English requirement

Duration and delivery

The qualification is designed to be delivered over one academic year for full-time study but it is also flexible in its delivery in order to accommodate part-time and distance learning.

The qualification is delivered face-to-face, through lectures, tutorials, seminars, distance, online by approved centres only. The duration is 3 Months

Assessment and verification

All units within this qualification are internally assessed by the centre and externally verified by ICON. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.

To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. The judgement that the learners have successfully fulfilled the assessment criteria is made by the Assessor.